AMC and Vince Gilligan announced in 2012 that Breaking Bad's final Season 5 was to be 16 episodes, the first 8 episodes would be released in 2012 and the final 8 episodes in 2013. This is how the network and Vince Gilligan intended it to be. One season, 16 episodes, with an intentional hiatus spanning over two years.
("Season 5" on the AMC homepage)
And since many of us don't watch it live on AMC but are nevertheless hooked on the show (just like Walt wants us to be) we bought the "Full Season" in 2012 via iTunes, Amazon Instant Video, and Google Play in order to get our fix. And to keep things simple and save a couple of bucks we bought it once, in full, instead of individually buying every episode (this ended up costing me $21.99).
("The Final Season" in iTunes, notice "Season 5" though as well)
("Season 6" in Amazon Instant Video)
("Season 6" in GooglePlay)
Fast forward to 2013 when the people that distribute the show realized they sold us 16 episodes for $21.99 and then decided to deceptively fix their snafu by CREATING A SIXTH SEASON that they could then sell for $22.99! There was scam outrage in the iTunes store and now a man in Ohio is suing Apple over the issue.
As someone who works in web video I understand there are costs associated with delivering long form video content to the millions of us who watch the show this way, especially since many of us bought the HD version. However, isn't a man also supposed to stand behind what he sells? This is price fixing and it leaves an awful taste in the mouth of the consumer.
The scenario also brings up the question "Who gets to decide?" Is it the content creators or the distributors? If you're anything like me, you side with the content creators and what they consider it to be. Apple, Amazon and Google are the ones Breaking Bad here, fuck them. They sold us the "Full Season" back in 2012 and then resold it to us again in 2013.
If they guy from Ohio beats Apple lets all have a wild west throw down on Amazon and Google. In the meantime, nobody tell me what happened in last nights episode, I'm going to watch it tonight, on my AppleTV.
Lastly, I'd rather directly pay Vince Gilligan five dollars per episode knowing it goes directly to him and the cast than be tangled up in this mess, seriously.
Cue the "Better Call Saul" jokes.